Our services

Put your founder story in the conversation.

Founder storytelling, media relations, and thought leadership from New York—designed to clarify why your company exists and what makes its point of view worth hearing.

A connected toolkit

Build the support your founder story needs.

Each engagement begins with your origin, your audience, and the conversations where your perspective can be useful.

01 / Founder & Brand Storytelling

Put Your Founder Story First

Every company begins with a reason, a belief, and a decision to do something differently. Press Liaison helps founders shape that origin, their values, and their point of view into a clear narrative people can understand and remember.

  • Founder-story discovery and narrative development
  • Origin, values, and conviction messaging
  • Key messaging frameworks
  • Media-ready talking points
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02 / Executive Personal Branding

Give Your Point Of View A Clearer Voice

A founder or executive presence should sound like the person behind the work. Press Liaison helps you clarify your expertise, perspective, and public voice so your personal brand stays connected to what your company stands for.

  • Executive brand audit and positioning
  • Personal brand strategy development
  • Online presence optimization
  • Thought leadership positioning
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03 / Press Outreach

Prepare Your Story For The News

Media relations connects a timely founder or brand story with relevant journalists and podcast hosts. Press Liaison develops targeted pitches and prepares your perspective for local, regional, or national editorial consideration. Coverage is earned, not guaranteed.

  • Targeted media outreach campaigns
  • Press release writing and distribution
  • Podcast booking and preparation
  • Media relationship management
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04 / Content Marketing

Keep Your Story In The Conversation

Thought leadership content gives your founder story more places to live. Press Liaison develops editorial plans, executive articles, and search-conscious content that make your expertise and point of view useful over time.

  • Content strategy and editorial calendars
  • SEO-optimized article writing
  • Ghostwriting for executives
  • Newsletter and email campaigns
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05 / Reputation Management

Keep Your Story Consistent

What people find and say about your company shapes how they understand it. Press Liaison helps you monitor your online presence, plan for sensitive moments, and keep public-facing communications aligned with your values.

  • Online reputation monitoring
  • Crisis communication planning
  • Review management strategy
  • Brand sentiment analysis
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06 / Social Media Strategy

Make Your Point Of View Recognizable

Social media gives founders and brands a direct place to share their perspective. Press Liaison develops platform-specific strategies and content that keep your story recognizable across the channels your audience uses.

  • Platform-specific strategy
  • Content creation and scheduling
  • Community engagement management
  • Analytics and performance reporting
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03 / How we work

From your beginnings.
To the headlines.

A considered path from the story behind your business to the news conversations where it belongs.

Start with your story
01

Start with the founder

We listen to why you began, the experiences that shaped you, and what you want your brand to stand for.

02

Shape the brand story

We connect your beginnings and point of view with a clear narrative, interview themes, and media-ready messages.

03

Bring it to the press

We develop relevant angles and targeted pitches for journalists, publications, and podcasts that fit your story.

04

Build your public voice

We refine the story as it develops, keeping your media presence and brand narrative connected and consistent.

The next conversation

Start with the story behind your company.